Bwtîc — Branding + Design Studio

Bwtîc^® —
Branding, Design & Direction

Instagram
— @bwtic

Twitter
— @bwtic

Project — Epic First Wash
Client — Hiut Denim Co.

Overview —
Join the No Wash Club. Then make that first wash epic. Photography by Vivienne Rickman.

Project — Double Black Launch
Client — Hiut Denim Co.

Overview —
Launching Hiut Denim Co. Double Black short-run for 2022.

Project — Yearbook Five
Client — Hiut Denim Co.

Overview —
An invocation to fall in love with the incremental.

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Project — No Wash Club
Client — Hiut Denim Co.

Overview —
The best clubs are the hardest to join. Visual Identity for the Hiut Denim Co. No Wash Club. Making use of the universal care-label symbol for Do Not Wash.

Project — Brand Refresh
Client — National Theatre Wales

Overview —
Identity for Wales’ english-language National Theatre.

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Project — World’s First NFT Jean
Client — Hiut Denim Co.

Overview —
Metaverse ready.

Project — Welcome Posters
Client — Hiut Denim Co.

Overview —
Hi! from Hiut.

Project — Bwtîc x Yarza Twins
Collaborator — Yarza Twins

Overview —
New year, new decade, new brand identity designed by the amazing Yarza Twins. Reinterpreting the original inverted ampersand concept.

Project — Landfill Dropout
Client — Hiut Denim Co.

Overview —
One Planet.
One Jean.
One of One.
No Waste.

Project — 10 Years of NTW
Client — National Theatre Wales

Overview —
Visual identity celebrating 10 years of National Theatre Wales.

Project — For All I Care
Client — National Theatre Wales

Overview —
Design of promotional materials for the National Theatre Wales production For All I Care at the Edinburgh Festival Fringe.

Project — Brand Identity
Client — West Pizza

Overview —
Inspired by the bold graphics, street art and murals of NYC. New York style pizza served by the slice, in the community-building spirit of sharing.

Project — NHS70
Client — National Theatre Wales

Overview —
Visual identity for a nationwide festival celebrating 70 years of the NHS.

Project — Network
Client — National Theatre Wales

Overview —
Visual identity for a new digital programme of work, delivered in partnership with BBC Cymru Wales & BBC Arts as part of their Culture In Quarantine initiative. Designed to answer the question… How do you make and experience theatre in a lock down?

Project — Piss Off NFT
Client — Hiut Denim Co.

Overview —
Putting bad feedback to good use.

Project — Hiut x ISKO
Client — Hiut Denim Co.

Overview —
Launching a World’s First; with a lighter impact on the planet.

About —
Stop taking things so personally. Never got that one.

Being told something can’t be done is another. A red rag to a bull right? Being told that there isn’t the time, the money, the resource. Challenge accepted.

Let’s go against that grain. Let’s go all in. Let’s take things to heart, to create brands, products and projects to love.

The downside of that is, it doesn’t really scale. So you end up saying No a lot. But when you say Yes; it’s magic.

Founded in 2012, Bwtîc* is a small design practice working closely with a short list of clients, and a growing number of collaborators, to deliver tailored communication expertise.

*Bwtîc is a Welsh translation of the word boutique and is pronounced much the same, although it has been known to cause confusion, most notably… ‘Hello, are you Paul from Buttock?’.

Address —
Bwtîc is now fully remote.

If you’d like to meet up, or send something by post, please do get in touch.

Collaborators inc. —
Yarza Twins
Andrew Paynter
一乗ひかる (Hikaru Ichijo)
Kelly Anna
Hedof
Cecilia Castelli
Jérôme Masi

Clients inc. —
Hiut Denim Co.
The DO Lectures
National Theatre Wales
Welsh National Opera
BBC

hello@bwtic.co.uk
+44 (0)7766 831 076

Instagram
— @bwtic

Twitter
— @bwtic