Project — Epic First Wash
Client — Hiut Denim Co.
Overview —
Join the No Wash Club. Then make that first wash epic. Photography by Vivienne Rickman.
→ Behind the Scenes.
#BrandDesign #CreativeDirection
Project — Yearbook Six
Client — Hiut Denim Co.
Overview —
An ode to experiments.
→ Read more…
#PrintDesign #CreativeDirection
Project — Brand Identity (2019)
Client — National Theatre Wales
Overview —
Identity for Wales’ english-language National Theatre.
→ Read more…
#BrandStrategy #BrandDesign #GraphicDesign
Project — Brand Identity
Client — West Pizza
Overview —
Inspired by the bold graphics, street art and murals of NYC. New York style pizza served by the slice, in the community-building spirit of sharing.
#BrandDesign #GraphicDesign
Project — The Morgans Launch
Client — Hiut Denim Co.
Overview —
Photoshoot to launch Hiut’s most relaxed fit jean.
*Featured in PhotoVogue.*
#Photography #CreativeDirection
Project — Yearbook Five
Client — Hiut Denim Co.
Overview —
An invocation to fall in love with the incremental.
→ Read more…
#PrintDesign #CreativeDirection
Project — No Wash Club
Client — Hiut Denim Co.
Overview —
The best clubs are the hardest to join. Visual Identity for the Hiut Denim Co. No Wash Club. Making use of the universal care-label symbol for Do Not Wash.
#GraphicDesign #Typography
Project — World’s First NFT Jean
Client — Hiut Denim Co.
Overview —
Metaverse ready.
#Illustration #GraphicDesign
Project — Welcome Posters
Client — Hiut Denim Co.
Overview —
Hi! from Hiut.
#PosterDesign #GraphicDesign
Project — Bwtîc x Yarza Twins
Collaborator — Yarza Twins
Overview —
New year, new decade, new brand identity designed by the amazing Yarza Twins. Reinterpreting the original inverted ampersand concept.
#Collaboration
Project — 10 Years of NTW
Client — National Theatre Wales
Overview —
Visual identity celebrating 10 years of National Theatre Wales.
#VisualIdentityDesign #GraphicDesign
Project — For All I Care
Client — National Theatre Wales
Overview —
Design of promotional materials for the National Theatre Wales production For All I Care at the Edinburgh Festival Fringe.
#GraphicDesign #Typography
Project — NHS70
Client — National Theatre Wales
Overview —
Visual identity for a nationwide festival celebrating 70 years of the NHS.
#VisualIdentityDesign #GraphicDesign
Project — Network
Client — National Theatre Wales
Overview —
Visual identity for a new digital programme of work, delivered in partnership with BBC Cymru Wales & BBC Arts as part of their Culture In Quarantine initiative. Designed to answer the question… How do you make and experience theatre in a lock down?
#VisualIdentityDesign #GraphicDesign
Project — Double Black Launch
Client — Hiut Denim Co.
Overview —
Launching the Hiut Denim Co. Double Black short-run.
#Photography #CreativeDirection
Project — Piss Off NFT
Client — Hiut Denim Co.
Overview —
Putting bad feedback to good use.
#GraphicDesign
Project — Hiut x ISKO
Client — Hiut Denim Co.
Overview —
Launching a World’s First; with a lighter impact on the planet.
#Photography #CreativeDirection
About —
Stop taking things so personally. Never got that one.
Being told something can’t be done is another. A red rag to a bull right? Being told that there isn’t the time, the money, the resource. Challenge accepted.
Let’s go against that grain. Let’s go all in. Let’s take things to heart, to create brands, products and projects to love.
The downside of that is, it doesn’t really scale. So you end up saying No a lot. But when you say Yes; it’s magic.
Founded in 2012, Bwtîc is a small design practice working closely with a short list of clients, and a growing number of collaborators, to deliver tailored communication expertise.
Address —
Bwtîc is now fully remote.
If you’d like to meet up, or send something by post, please do get in touch.
Collaborators inc. —
Yarza Twins
Andrew Paynter
一乗ひかる (Hikaru Ichijo)
Kelly Anna
Hedof
Cecilia Castelli
Jérôme Masi
Clients inc. —
Hiut Denim Co.
The DO Lectures
National Theatre Wales
Welsh National Opera
The Hay Festival
BBC