Hiut Denim Co.
No Wash Club
Epic First Wash — Snowdonia

Hiut Denim Co.

The best clubs are the ones that are the hardest to join. To join the No Wash Club, you must not wash your jeans for six months. Once you’ve made it, you will have a pair of jeans unique to you. A pair of jeans that take responsibility for their impact on the planet. That’s something worth celebrating, so let’s make that first wash epic. We took a trip to Snowdonia, with Artist and Outdoor Swimmer Vivienne Rickman, to make that first wash extra special.

Behind The Scenes Photography

Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.

Behind The Scenes Film

Press Play. Sound On. ↑

The Shoot Photography

Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.
Hiut Denim Co.

Black & White Option Photography

Hiut Denim Co.

No Wash Club Logotype
Making use of the universal symbol for Do Not Wash.

Hiut Denim Co.
Hiut Denim Co.

Thank You —
Vivienne Rickman

Hiut Denim Co.
Do One Thing Well.